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India’s share in the $ 100 billion global toy market is very small. 85 % of the toys in the country are sourced from abroad. We need to change this situation: PM Narendra Modi

Prime Minister’s Office:

Prime Minister Shri Narendra Modi inaugurated the India Toy Fair 2021 today through video conference.

Union Minister for Road Transport & Highways Shri Nitin Gadkari and Union Minister of Textiles Smt Smriti Irani also participated in the event.

The Toy Fair will be held from 27th February to 2nd March 2021. More than 1,000 exhibitors are participating in the fair. 

The Prime Minister interacted with toy makers from Channapatna in Karnataka, Varanasi in Uttar Pradesh, and Jaipur in Rajasthan.

Through this Toy fair, the Government and the Industry shall come together to discuss how India can be made the next global hub for manufacturing and sourcing of toys by way of attracting investments in the sector and promoting exports.

Addressing the event, the Prime Minister called for bringing out the hidden potential of the toy industry in India and to create an identity for it as a big part of the campaign for AatmaNibhar Bharat.

He added this first toy fair is not just a business or economic event. This program is a link to strengthen the country’s age-old culture of sports and cheer.

He said this toy fair is one such platform where one can discuss toy design, innovation, technology, Marketing and packaging and also share their experiences.

He said the world has done research on toys from the era of Indus Valley civilization, Mohenjo-Daro and Harappa.

The Prime Minister recalled that in ancient times, when travelers from the world came to India, they used to learn sports in India and used to take it along with them.

He added that chess, which is so popular in the world today, was earlier played in India as ‘Chaturanga or Chaduranga’.

Modern Ludo was then played as ‘Pachisi’. He said in our scriptures, it was described that Bal Ram had a lot of toys.

In Gokul, Gopal Krishna used to play with his friends outside the house in a balloon. Games, toys and crafts have also been engraved in our ancient temples.

The PM said today India’s share in the $ 100 billion global toy market is very small. 85 % of the toys in the country are sourced from abroad. He stressed the need to change this situation.

The Prime Minister said the country has now graded the toy industry in 24 major sectors.

The National Toy Action Plan has also been prepared. It has included 15 ministries and departments to make these industries competitive, country to become self-reliant in toys, and India’s toys also go into the world.

Throughout this campaign, state governments have been made an equal partner in developing the toy clusters. He said along with this efforts are made to strengthen the possibilities of toy tourism.

Toyathon-2021 was also organized to promote Indian sports based toys and more than 7000 ideas were brainstormed.

The Prime Minister said if there is a demand for Made in India today, then the demand for Handmade in India is also increasing equally. He added today people do not only buy toys as a product but also want to connect with the experience associated with that toy. So we have to promote Handmade in India as well.

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