Conrad Sangma – CM, Meghalaya:
As part of the Agri-Marketing initiatives of Meghalaya’s ’FOCUS’ program, 100 Kgs of Queen Pineapples were sold directly by members of ‘Pynroilang Pineapple Producer Group’ of Nongtyrlaw village, Ri Bhoi to Harvesting India Pvt Ltd., Chandigarh
The Pineapples were harvested the a day ahead, packed in crates to avoid damage and airlifted by IndiGo to reach the tables of the consumers the very next day.
Buyers are currently on the field in Tikrikilla & Ri Bhoi to finalize arrangements for purchase & transportation of green pineapples via road.
Farmers are likely to get 50-80 percent more price for fresh pineapples through these marketing interventions